Zen Lifestyle Salon gets a Digital Mannequin as a 24*7 endorser

The award-winning Scottish skin clinic, Zen Lifestyle Salon gets the service of a 24*7 Digital Mannequin for business endorsement. Scala Certified Partner Cognition has designed this digital mannequin for the spa and skin clinic. The digital form of the model, simply a video footage, has been set up on the shop’s window that turns heads on Hanover Street in Edinburgh, Scotland. Unlike the real-life mannequins, the digital one works 24 hours, 7 days a week and 365 days a year. Passersby from any parts of the street will gaze at the mannequin day and night.

Digital Manneguin

Cognition has set up the Digital Mannequin with a video footage shot using a cinema standard camera. Every detail of the model is displayed using three huge 42-inch LCD screens from Phillips. The real life-like mannequin’s hair will blow in wind, its dresses will glow and the HD display will light up in nighttime. Onlookers can never stop them from having a gaze at the mannequin.

According to the Graham Pow of Cognition, the Digital Mannequin was designed giving heed to the special requirements of the client. Zen Lifestyle wanted Cognition engineers to develop a windows display that could grab the attention of its possible customers. Of course, the Digital Mannequin does the job it was meant for, admits Kieran Fowley of the skin clinic. People, who walk on the street stop to have a look at the display, Fowley adds.

Besides the mannequin, the display shows up some promotional contents, which Zen Lifestyle Salon can occasionally change. Cognition will update the content on the display every month to keep it fresh all the time. Well, the advanced display wonderfully replaces the traditional print window displays, thus making people look at it excitedly.

Via: Scala