Gizmo Watch

This industrial gothican -look ad by JWT France had surely the class of winning laurels for itself at the 'Cannes Lions' this year. This ad is made for the Italian Boot company, Buttero, symbolizing their ethical way of making boots - the 101%...

Finally, Olympus came up with a unique answer to competition created by some cheaper equivalents in high-end microscope market. What trick worked for the Olympus to revive its position and share in market was world's smallest Ad printed on a slide.