Although Google has grabbed our attention with its google glasses prototype but there is another contender which is fast catching up with Google to compete in the Augmented Reality glasses segment. Oakley Inc. revealed that it too had been working with the Augmented Reality glasses for the past 15 years and has 600 patents. In an interview with Bloomberg, Oakley CEO Colin Baden said, “As an organization, we’ve been chasing this beast since 1997”.
Previously Oakley showed a series of glasses with built in music players and now the aim is to create the glasses that could also communicate with the Smartphones. Baden was low on the technical details about the glasses but added that the glasses will be expensive and target the athletes first with heads up technology and then get bigger from there, depending on the need of the product.
Oakley thumps, another glasses which they introduced in 2004, didn’t sell well because of it’s high price which was around $130 for 512MB of storage. Baden added, as the company creates stylish sunglasses it has an edge over other counterparts. Whether it is Google or Oakley, it all depends upon the customers whether they want to wear AR glasses, but this technology could surely be future of mobile devices, for that we just have to wait and watch.