Moosejaw X-Ray augmented reality app lets you see past models’ clothing

If you a dirty old pervert who hasn’t successfully landed a date since the Millennium bash, then this super X-Ray augmented reality app is what you should get yourself for Christmas. It’s a proven fact that most folks go home for Christmas and it is also a fact that most men tend to not enjoy the family conversation too much and hence prefer to cozy up near the fireplace with their wife/girlfriend/mom/sister’s winter clothing catalogue instead. But being wintertime, most models in these catalogs are all wrapped up in their autumn/winter specials which can be a big bummer for men hoping to find a hint of cleavage this time of the year. But clothing retailer Moosejaw looks to rectify that situation with their X-Ray augmented reality app that allows closet perverts to see what a model is hiding under the clothes she (or he, we don’t judge!) is modeling.

Moosejaw's X-ray app

Though the app does not give you x-ray vision or something, what it does give you, however, is the chance to use clever augmented reality tricks with the camera on your cellphone to see past the models’ clothes when you position the device over the catalogs’ pages. The company has not revealed what else the app will be able to do but we’re sure people would not mind paying whatever the makers of this app are charging for the single function that it currently provides if it can indeed deliver on its promise. Needless to say, the app will only function with the catalogs of this particular retailer only which makes it one of the cleverest marketing gimmicks of the year so far!

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Moosejaw's X-ray app

Augmented reality app lets you see through catalog models' clothing

The Moosejaw X-Ray augmented reality app has so far received 160,000 video views online, has ah dove one million impressions on Twitter and has had 75,000 downloads in five weeks. What’s even more astonishing is that the app has resulted in a 37 percent boost in the sales of the clothing retailer (and its winter catalog as well, we’re guessing) in comparison to their sales figures from the same period last year. Augmented reality, which has previously found uses in fields as diverse as auto repair, video gaming and in-car entertainment, has never been this effectively used in a marketing campaign which only goes on to prove that naked chicks trump everything else when it comes to selling stuff! The Moosejaw X-Ray augmented reality app can also interact with Moosejaw’s an online catalog and is compatible with all Android devices as well as iPhones and iPads.

Via: Gizmag