The live streaming video platform, Livestream is looking to expand its business in a big way with the announcement of its hardware device named Broadcaster. The device is supposed to make live streaming less cumbersome by automating the encoding and broadcasting part of live streaming. All you have to do is plug-in the device through the HDMI port to your camera and connect it to your Wi-Fi or 3G network to push your videos to the web. It supports a number of resolutions i.e. 480i, 1080i, 720p with AAC audio, which means your viewers will have a high-definition experience. You can control the device form your iPhone or through Livestream website itself.
The company intends to make live broadcasting of events cheaper with the entry of their device. The box comes at a price of $495 along with three months of free streaming service on Livestream. According to Max Haot (CEO of the company), the price of the device has been subsidized and Livestream doesn't intend to make any money by selling Broadcaster. Instead he hopes to lend it for free one day so that live streaming becomes more affordable and more people become part of Livestream.
You can buy the red colored box from Livestream itself. Other options would be B&H electronics store in New York, or Best Buy stores (though you'll have to wait for it longer). Surprisingly, it took Livestream three long years to come up with the device given they had no prior experience in hardware. Livestream certainly expects to raise its viewership by millions in coming years.