Of course, when we 'weigh' the environment friendly outcomes of a very large business practice, the complexity of the measurement traverses to a whole new other level. But we as consumers must have an unbiased view of the total situation. Even when groups like Greenpeace claim there is bulk percentage of our power consumed by the effects of cloud computing, the study only limits itself to the figures (of power consumed). Then what about the myriad of innovations (and energy saving techniques) available to us solely because of the advanced scope of computers, net services and their related systems? Their effects are almost impossible to measure, but still remain unquestionably true at the end of the day.