Finally, Olympus came up with a unique answer to competition created by some cheaper equivalents in high-end microscope market.
What trick worked for the Olympus to revive its position and share in market was world’s smallest Ad printed on a slide sent to Olympus’s database of most esteemed microscope customers.
Now that it could be read only with original microscope, clientele had to visit Olympus’s website to know about the products and services.
Such a wonderful campaign created by HooperNagel, Sydney, which raised the traffic by 24 percent on Olympus’s microscope website and was awarded Bronze at Cannes Lions this year in direct category.
What exactly it did, is the establishment of stronger bond between high-end buyers through involvement in two-way communication.
Now, this unique questionnaire is waiting to get register in Guinness Book of World Records.
Via: Ohgizmo
