Tissot’s first augmented reality window display enables interactive shopping

Augmented Reality has reached the realms of the showrooms with the AR window display unveiled by Tissot at Selfridges London. The novel window display allows passersby to try-on a 3D watch from Tissot's T-Touch watch collection. The user courtesy a paper wristband which activates the display can fancy themselves on the display window flaunting the watches to see how they compliments. This unique way to shop offers about 28 different variations of wristbands to try from the Touch collection. The Augmented Reality application has created a real time interactive experience which allows users to see how the watch looks on the wrist, or to allow the wearer to experience touchscreen features and other facets of the watches. Follow the jump to see how it happens in the video.

virtually touchable tissot augmented reality windo

Via: Dexigner