Swarovski crystal-encrusted Samsung cameras on show in London

Samsung continues to decorate its gadgets with Swarovski crystals to woo customers from the luxury segment. This time two of Samsung cameras NX11 and ST30 are on display at the UK's largest photographic retailer, Jessops in London. However, the two gadgets are not for sale and will be given as a prize for the competition organized by Samsung along with Jessops.

Swarovski crystal-encrusted camera by Samsung

Samsung gadgets have been encrusted with Swarovski crystals before including its Galaxy Tab and 805SC, which was once, the world's thinnest phone. Galaxy tab was launched by Harrods with 5,700 bright Swarovski crystals, priced at £2699. Also, Jessops which is showcasing the encrusted cameras has witnessed 3.6% increase in sales this year with more than double online sales compared to second half of last year. Jessops has over 200 stores nationwide.

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Swarovski crystal-encrusted camera by Samsung

Swarovski crystal-encrusted versions of the Samsung NX11 and the ST30

Samsung NX11 is an updated version of its NX10 with 14.6 MP camera and i-Function feature while ST30 is world's smallest zoom 10.1 MP camera with 3x zoom. NX11 has APS-C size CMOS sensor that minimizes noise and the Samsung's i-Function helps you to set different settings according to your own convenience. Samsung ST30 is incredibly small sized with 82.0x51.9x16.9mm dimensions. It easily fits your pocket and you can carry it anywhere, anytime. Swarovski lovers may see it as another opportunity to possess the brilliant crystals. However, the fact that the two gadgets are not for sale may disappoint them a little. Even to win them as a prize for the competition, one has to wait until Christmas.

Meanwhile, Jessops is also showcasing some other premium gadgets that will be in store until Christmas. These include Panasonic's recently announced GF3 with twin lens kit in red, the Fujifilm Finepix XP20 in blue or black and the Olympus VR-320 in black.

Via: Pocket-Lint