Amazon has launched a new intriguing concept called the Cloud Player, for marketing music content with the support of the Android platform. The Amazon cloud player allows users to purchase or upload their own music in cloud, thereby access their preferred music compilation from PC or Android device with web access whether in home, office or elsewhere. The services enable customers to securely store music in cloud and play it on any Mac, PC, or Android device with an accessible connection and sufficient bandwidth for streaming.

The Amazon Cloud Drive which means a hard drive in the cloud or internet provides users with 5GB of free storage, and all Amazon MP3 purchases saved to Cloud Drive are stored for free. In a promotional offer users can upgrade to the 20GB storage tier for free with the purchase of an Amazon MP3 album. From then on, every album purchased will be added to his collection in the cloud and not count as occupied space. Hence users who purchase music through the system will have 25GB of space for uploads from your personal library and unlimited space for songs that are purchased through Amazon.
The process is simple and requires the user to install the Cloud Player, which is a free web and Android application on the Android device. Following that purchase of music from Amazon MP3 store, save the purchases to Cloud Drive, stream the Cloud Player library, and download to the device right from the users’ Android phone or tablet. Once the downloading is done the user can easily find it in their on-device library in Cloud Player.