Chicago's Northwestern University's research, which explains a third light receptor in the retina and its connection with body clock, hopes to get utilized in Philips 'Daylight' Hotel concept. Simply, it's based on your mood adjustment period that depends on external stimulus like light, color, noise, ordure etc.

Basically those familiar with stress burdened business travels, will find it as a nice solution to relax and adjust after an intercontinental journey within a short period. This technology will use natural light and shade to create an ideal ambiance to produce suitable decorative virtual blinds and color gradients, like a light therapy system uses white light to fight off the winter blues and blue light to reduce the effects of jet lag.
However, this lie needs some time to befool your senses and that may be ten more years.
Via: T3