Next step in TV broadcasting 'Internet TV'
The YouTube's success in free share video site has inspired many clone sites with same model but the two former MTV executives are taking this phenomenon of video sites to a whole new level.
Joseph Varet and Morgan Hertzan were working as a MTV executives for creating new programs. They left their jobs early his year to start this site called LX.TV, a lifestyle television site which uses broadband to distribute their original content.
Chief Exectutive Joseph Varet said 'It's kind of the opportunity Ted Turner had in the '80s when cable was starting. Cable networks were able to erode a lot of market share viewing time from broadcast networks because they were more focused and specific. Now broadband economics allow us to be even more focused. So, in theory the idea is we can be even more relevant and so therefore we can erode from the cable networks."
I have to that concede its a good idea but what are they covering, how the response is and what targeted audience is there.
The site is into covering hotels, night life, spas and restaurants for the audience between the age group of 25 to 49 with income of $100,000 or more. The input costs are minimal as they are not broadcasting but only uploading content and they are using Mac's for that.
Hertzan was happy to inform that the unique visitors have increased to 65000 per month which is a total of 100 % increase.
Both these entrepreneurs will soon be in meetings with investors to finance their next stage of development of site.
Via: Newsday
