Microsoft to patent DVR-based targeted advertising
At times ads telecasted on your TVs are time-sensitive, and become insignificant when you watch them some days or even hours after they were actually broadcasted. Therefore, it becomes essential to telecast the right advertisement at the right time, so it doesn't turn out to be a comedy of inaccuracy or miscalculations.
Microsoft has come up with an initiative to maintain a database of advertisements on a DVR which will eradicate obsolete ads from the program or TV show to be viewed even after weeks of its actual broadcast. They have filed a patient for an advertisement data store to check outmoded ads and up date the commercial break with latest commercials.
Advertisement manager, certainly, is an innovative idea by Microsoft that not only will discharge the outdated ads but keep you updated with latest, even when watching the re-telecast of previous shows.
Via: engadget
