InChairTV:A Radical Idea And An Unconventional Marketing Tool

Seldom do you come across instances where two radical ideas merge to present the face of technology's future. Here, we have featured a marketing medium and an electronic device that show a lot of promise. The former is an Elevator Pitch, a hit or miss presentation where you present your idea within the 'audience interest' time frame. The latter is a gadget that has been developed to keep dental patients distracted while the doc is at his fearsome best. Titled InChairTV, the concept is among the first fruits of labor of a start-up company. And, it has taken the Elevator Pitch route not to market its product alone but also the brand as a whole. When people are getting their tooth extracted, they can watch videos on the eyepiece through 40 or 60 inch simulated screens. This method helps patients relax and also acts as a safer substitute for chemical painkillers. The cinema display glasses have apparently scored brownie points among those who have had a chance to sample it. Just the start inchairtv.com needed.

Via:Techcrunch