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Cowon has unveiled A3’s heir - the O2 portable media player. The O2 shows little signs of establishing itself as a trend-setter, but has enough features to help consumers get over their bigger brand hangover. It incorporates a 4.3-inch touchscreen, offers storage variations from 8GB to 32GB, has a T-DMB Digital tuner, SD/SHC slot for memory expansion, and a dictionary to boot. As a music player, the O2 offers 18 hours of non-stop audio, voice recording and 8 hours of video. A wide range of popular formats are supported, including OGG FLAC, Apple Lossless and Monkey Audio. The gadget comes in black, white and pink.

Pricing and Availability:The Cowon O2 PMP will be available from November this year at a retail price of €289.99 ($400) for the basic 8GB version and €365.99 ($505) for the higher 32GB variant.

Watch This: With the O2 PMP, you would have to squint harder and dig deeper to find any stand-out USP. However, it holds enough substance in the form of features to fit into the “decent alternative” bill.

Word around the Web:

Mintgadgets says:

Coming in White, Black, or Pink, with TV-out, and choice of 8GB, 16GB, or 32GB internal storage capacity the Cowon O2 Media Player is likely to be a popular choice amongst its rivals.

Via: Slashgear