I loved my Nike Air sneakers for the game of basketball back in school, they felt light and I almost thought I was floating with every leap for the basket, it felt so good! Now, Athletic Propulsion Labs introduces a revolutionary Concept 1 basketball shoe, which it claims to be the first athletic shoe designed to instantly increase the vertical leap courtesy company’s patent pending Load ‘N Launch Technology – how well does this feel, well only experience with the kicks would tell for me.


The Concept 1 is developed by former collegiate basketball players who understand the importance of feel, support, traction, durability, and overall performance. The technology within the shoe itself features a unique device that serves as a “launch pad” housed inside a cavity at the front of the shoe, which compresses (The “Load” phase) and then releases (The “Launch” phase) as the athlete exerts force on the front of the foot. The patent pending Load ‘N Launch device is uniquely designed to capture maximum amount of energy through the compression caused by exerting pressure on the forefoot and then releasing the energy through the propulsion and liftoff stage to increase vertical leap.

The $300 APL Basketball Concept 1 shoes are available in black and white to choose from. The vibrant pair of shoes accented by a green translucent outsole weighs just 15 ounces. I’m all game to try these shoes on court, only wish I had a pair to try that leap.
[Thanks: Jeff Ciabattari]