ComScore analyzes customers' phone preferences
According to a recent research done by comScore Networks that aims at seizing the nerve of online consumers in the wireless phone segment, Motorola RAZR V3C tops the list of most researched wireless phones, whereas Sony Ericsson Z520A tops the list of most frequently ordered online phones, as depicted in the tables above.
The analysis clearly shows online research and purchase behavior of consumers and highlights the fact that consumers though look for high-end models, are ultimately driven by prize of the handset.
So, should we conclude that features take a back seat in front of prizes. No, not always, as we just cannot rely entirely on online consumer behavior. In addition, we must keep in mind that it's not easy for a consumer to make a perfect choice always out of this available swarm of mobile devices and most of the high-end phones are especially designed for niche segment only.
Via: comscore
