Pioneer has unveiled its concept for the way it seeks to develop display technologies for future. ‘Project KURO’ envisages a future in which all displays shall be black and super-thin. Company’s engineers present a 50-inch display concept that is characterized by an advanced design just 9 millimeters thin, boasting of extreme contrast.
And if you thought thin was news, no quite because extreme contrast is making all the headlines. The plasma is black and emits no measurable light and this paves way for a mind-numbing picture quality.
It seems Pioneer is only bettering itself; the company had a stupendous 2007, in which it proved that its displays are best in the industry. Here’s what Russ Johnston, executive vice president of marketing and product planning for the Home Entertainment and Business Solutions Group at Pioneer Electronics (USA) Inc., told reporters:
The KURO technology concepts demonstrate how we are continuing to challenge the industry and stay above the commoditized flat panel television market - by literally ending the conversation about contrast ratio, a debate that has been in existence since television was first introduced, and creating a flat panel display so thin it becomes a canvas for entertainment.
If the concept materializes, as is being claimed, it would truly be an amazing feat. It would lead to a television that would be literally invisible in dark. The contrast ratio debate (i.e. ratio of brightest white to darkest black of a display) will become irrelevant. The image produced on such a screen will be closet to the actual thing and will lead to a feeling that the image is actually ‘floating in space.’
The product being very thin and so would be very light and hence easily mountable. One can’t even imagine the joy of watching stuff on such a display. Pity we won’t see this materialize in 2008.
