Buy consciously, buy right with iBuyRight-equipped cell phones
Posted By: Vikas Shekhawat | May 26 2006
Yes, you grabbed the right implication, the iBuyRight, as their website says, 'Buy Consciously. Buy Right', feeds your socially responsible soul by allowing you to make right purchase by displaying social and environmental information about the product on your cell phone.
ibuyright
The mobile phone application, developed by students at the School of Information, UC Berkeley, turns you phone into a scanner, scanning the bar code of the product and retrieving relevant information from a social and environmental issues database for you to make a conscious purchase.
Via: personaldemocracy
