If you are planning to present your child with a robot this month for his birthday, there can never be an easier way to procure one than to buy a new health drink called Dakara from the leading Japanese brewer Suntory. Buy a Dakara drink and get a robot free! The robots are the Roomba 570 and the Zerobo. The Roomba 570 is actually a vacuum cleaner from iRobot and the Zerobo is a tabletop bot that takes voice commands. Sure Suntory, your promotional endeavors are going to get you great returns! Surely a person being interested in the health drink is another thing, but they will definitely buy it to get the robots. Of course, a free robot is a welcome gift. People need no more try to save up money to buy these costly equipments.
But, on the other side I would like to ask Suntory,
“ If your health drink is all that good, will it not sell by itself? Is your free gift not more attractive than your product? And people will actually buy your product just to get the free gift? Will your drink survive in the long run with such a publicity gimmick?”
via: DVICE
