Blu-ray, HD DVD Encoder developed by Thomson
The Thomson Technicolor Content Service division and Tiger AVC have co-developed an optical disc compression that can support both HD DVD and Blu-ray high-definition formats.

It took them a year to develop the 50 algorithms necessary to achieve the perfect picture quality. This video encoding technology is based on MPEG4-H.264/AVC.
It also will use less disc capacity to leave more space for better audio, special features and games.
"We developed many new algorithms to get the quality we're trying to achieve," said Jeffrey Cooper, general manager for Thomson Corporate Research "Think of compression standards like a toolbox with hundreds of tools."
Technicolor aims to use the technology in-house to support post-production foe movie studios.
IRMA expects HD DVD, Blu-ray and standard definition discs to reach 2.3 billion units annually in the U.S. by 2010, up from an estimated 1.7 billion units in 2006.
Via: Techweb

