What if a billboard interacts with you and allows you download MP music? Isn’t it thrilling? You may doubt it, but it’s true. Billboard advertising has morphed enormously with the advancement in technology, they’re now more smart and interactive and know very well how to convey their massage and make an impact.



Absolut vodka, in Manhattan’s Soho district, has introduced its latest hip ad campaign that invites onlookers to send a text message or download a 4 minute MP3 track via Bluetooth enabled cell phones. A similar Absolut interactive billboard is set up on Sunset Boulevard in Los Angeles.



With the latest technological developments that’s gifted us gadgets like cell phones and applications like Bluetooth the oldest ad media has definitely rejuvenated.



Time :Via: Agendainc