Best of EA PC games available on Indiagames GoD

For all gaming buffs, comes an exciting development. Electronic Arts and Indiagames have reached a mutual agreement, wherein EA has agreed to make its PC games available via Indiagames over a subscription based on a digital download service. The subscription service, Games on Demand, GoD, provides games at INR. 199 (US $4) a month, with high speed downloads and zero data charging, and with the latest collaboration will now have the best of EA, i.e. over 300 games from all the genres added to its collection.

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Press release

Mumbai , April 02, 2009- Indiagames Ltd (a UTV enterprise) and Electronic Arts Inc. (EA)(NASDAQ:ERTS) today announced that EA Games are now available via Indiagames’ subscription based on digital download service, Games on Demand (“GoD”).

GoD, which offers more than 300 games from all the genres will now offer some of EA's most popular PC games like EA SPORTSTM FIFA 07, Need for Speed™ Underground, Need for Speed™ Most Wanted, Battlefield 2, NBA Live 07, Medal of Honor: Allied Assault™, EA SPORTSTM Cricket 07 and The Sims™ 2 amongst other key EA titles.

The GoD service offers legal games at a monthly subscription fee of just Rs. 199. Apart from EA, Indiagames has partnered with a number of leading games publishers to bring a variety of premium single and multiplayer games. The GoD service offers advantages like high speed downloads with zero data charging in addition to multiplayer compatible games with updated patches and security.

Says Vishal Gondal, CEO - Indiagames Ltd. "With over 85 per cent of games in India being sold illegally, we believe that our unparalleled content and price offering will significantly expand the segment of legitimate sales and bring the experience of high quality games to millions of gamers in India. EA is the world leader in the gaming space and many of its titles are very popular with gamers in India. The GoD platform along with the top EA titles will help us expand the games business across India and fight piracy at the same time"

“We’re proud to offer EA’s popular PC games to Indiagames consumers. With fast delivery methods and zero data charging, Indiagames is in a unique position to deliver EA’s content to the Indian market in a way that ensures a great customer experience.” Says Chris Ng, General Manager- EA

About Indiagames Ltd.

Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile. Indiagames’ products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries.

In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 300 employees and offices in Mumbai, Los Angeles & Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include UTV – India’s foremost Media & Entertainment Company, Adobe Inc., and Cisco Systems Inc.

Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, Need for Speed, The Sims and Medal of Honor Allied Assault are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. The FIFA Brand OLP Logo is a copyright and trademark of FIFA. Manufactured under license by Electronic Arts Inc.