Nooka, brainchild of artist and designer Matthew Waldman, appeared with its latest Nooka Zirc lcd watches, which somewhat goes beyond conventional display and symmetry to follow a 45mm off the center placement of 45mm mechanism on 38mm band. Being one of the easiest time tellers, this watch indicates the hours by a series of dots, while minutes are shown through lines in a row. Nooka’s innovation bears itself in three fantastic black, white and silver so that it could slip out $350 from your pocket for each of them.
