Apple leads in product placement and invites envy
I don't know why Shane Stacks is frustrated with Apple's product placement strategies. Shane first picks out that Apple products, including Macs and iPods, have been showcased 250 times on 38 different network prime time shows during the last four months.
But who's stopping Dell or Microsoft to do the same? Can you really survive in this cut throat competition without pitching your products in an innovative way? O.K., Apple has been giving away tens of thousands of Apple computers to Hollywood stars and also I just saw Sharon Stone using the iMac in Basic Instinct - II, though it was just a part of the movie but it do give free exposure to a product.
Apparently, it's not just prime time hipness, rather the superiority of Apple's products that allows others to greet them anywhere.
Via: arstechnica
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