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While Apple TV’s launch is still shrouded in doubts, the company has made a recent QuickTime update.

They have added a feature called ‘Export to Apple TV’ which can scale video to 720 by 404 (DVD Quality) or 1280 by 720 (720p) via the H.264 codec.

This certainly means that the company will soon start to offer HD content at iTunes.

Furthermore this export option of QuickTime also means that users will be allowed to up-convert the content to HD from current SD content.

But all this can also be done once the company debuts the much awaited Apple TV.

Via: Gizmodo