A blue bottle of whisky that lights with music beats

Not often does a bottle of whisky behave in a manner a man does when he’s got one full bottle down his gut. But The Core thought their bottle of whisky could do what no other bottle has ever done, and so they’ve created a new whisky bottle with a dark blue luminescent coating that lights up with music. Made for Ballantine’s Finest ‘Listen to Your Beat’ campaign, the bottle isn’t for retail but is for use in pubs and nightclubs in Europe; now then, you have a reason to visit one. Powered by batteries or mains, the bottles are added with electroluminescent labels which give an equalizer kind look to the lights reacting to music.

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Via: MarketingMagazine/Luxist