AT&T to launch Samsung Rugby III on Dec 14

While the whole world has been fixated on Samsung’s patent battles with Apple and how their Galaxy series of phone match up to the new iPhone, we forgot that the former is actually a manufacturer of versatile phones that cater to a range of consumers unlike their Cupertino-based rivals who only seem to be bothered with a higher class of buyers that only have an appetite for lifestyle phones. To underline its understanding of what users from different walks of life want from their phones, the company has released the latest installment in its famed Rugby series.

AT&T to launch Samsung Rugby III on Dec 14
AT&T to launch Samsung Rugby III on Dec 14

The Rugby III does not run on Android though it does come with a military-grade specification build that allows it to be used in terrains that may be a bit too harsh for nerdy smartphones. International service provider AT&T has announced that it will launch the Rugby III on its network starting December 14. The shock resistant, dustproof and water resistant phone from the Rugby family is built around a customizable feature phone platform with a dedicated PTT button allowing users to make the best use of the Enhanced Push to Talk facility provided by AT&T.

The phone has been built to 810G military spec. even though the device’s QVGA 2.4-inch display doesn’t really match up to the sleeker touch-friendly displays that most phones on the market come with, it is more than enough for folks who only want to use their phones to talk and make use of basic cellphone services and hence have no need for a fancy display. The tough as nail phone also comes fitted an AT&T Navigator that allows it to provide GPS navigation while the 3MP camera at the back allows the phone to take good-ish quality pictures. The flip phone also comes with a second display at the top to allow users to view incoming calls as well as text and email notification. The Samsung Rugby III will retail for $99.99.

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