Lonie
Rookie
What exactly a consumer really wants for a specific brand?
Is there any research that explores if brands should have one app that has multiple functions vs. multiple apps with singular functions? I'm looking for any research that explores consumer needs around the number of apps and functions an app is capable of performing. I also want to know what exactly a consumer really wants for a specific brand. Is there any fact based research that can answer all my questions? Please help.
6 months ago





